businesses can have several objectives, e.g. survival, growth, profit, market share the importance of business objectives
internal stakeholder groups: owners (sole traders, partnerships, shareholders), managers, employees external stakeholder groups: customers, suppliers, lenders/banks, government, local community objectives of different stakeholder groups how these objectives may conflict with each other
Objective notes2 learning objectives1.5.1Business objectives• businesses can have several objectives, e.g. survival, growth, profit, market share• the importance of business objectivesView1.5.2The role of stakeholder groups• internal stakeholder groups: owners (sole traders, partnerships, shareholders), managers, employees• external stakeholder groups: customers, suppliers, lenders/banks, government, local community• objectives of different stakeholder groups• how these objectives may conflict with each otherView