HL.b.5—Greenwashing

Recognise greenwashing.

Greenwashing presents an organisation or product as environmentally responsible without evidence that its practices materially changed.

A company advertises a small renewable project while its main expansion increases fossil extraction.

Check the claim’s scope, baseline, measurable outcome and independent evidence.

Key idea: Recognise greenwashing.

A green logo or isolated initiative does not prove a green business model.