IB Business Management SL 4.2.4 Unique selling point Question Bank
Practise IB Business Management SL/HL 4.2.4 by applying unique selling point concepts to exam-style questions.
- Syllabus
- First assessment 2024
- Course
- Business management SL
- Level
- SL
Exam points
- identify the relevant model, concept or evidence
- apply the correct subject framework to the question
- evaluate the result using clear evidence and subject terminology
4.2.4—Unique selling point question 1
Visionary Toys (VT)
Visionary Toys (VT) produces highly innovative toys for children. V T began operation in January 2017 and its unique selling point/proposition (USP) is producing toy parts with a 3D printer. The financial director presented financial information for VT at the end of 2017. He was concerned about VT's liquidity.
Table 1: Revenue and expense information for the year 2017 and balance sheet items at 31 December 2017
Define the term unique selling point/proposition (USP).
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