IB Business Management SL 4.2.4 Unique Selling Point Topic Practice

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Study 4.2.4—Unique selling point conceptsOpen the corresponding Concept lesson for explanations, examples and exam connections.

Question 1

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Visionary Toys (VT)


Visionary Toys (VT) produces highly innovative toys for children. V T began operation in January 2017 and its unique selling point/proposition (USP) is producing toy parts with a 3D printer. The financial director presented financial information for VT at the end of 2017. He was concerned about VT's liquidity.

Table 1: Revenue and expense information for the year 2017 and balance sheet items at 31 December 2017

Table 1: Revenue and expense information for the year 2017 and balance sheet items at 31 December 2017

Define the term unique selling point/proposition (USP).

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