Award [1] for only a partial/unclear explanation of the potential impact of the increasing popularity of electric cars on RE's costs and revenues.
Award [2] for a clear explanation of the potential impact of the increasing popularity of electric cars on RE's costs and revenues.
To achieve [2] candidates must make it explicit that:
- increase in popularity of electric cars is likely to lead to a fall in demand for gas and therefore revenues are likely to fall.
- with declining sales, RE will have to purchase less gas. Thus, total variable costs will fall. OR costs would increase if the business decided to install electric charging points.
Answers that make no explicit reference to costs and why they might not change or might change can earn a maximum of [1].