IB Business Management HL 4.5.8 Processes Topic Practice

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IB Business Management

Unit 1 Introduction to business management

Unit 2 Human resource management

Unit 3 Finance and accounts

Unit 4 Marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.3 Sales forecasting

4.4 Market research

4.5 The seven Ps of the marketing mix

4.5.1—Product

4.5.2—Branding

4.5.3—Pricing methods

4.5.4 (HL)—HL pricing methods

4.5.5—Promotion

4.5.8—Processes

4.5.9—Physical evidence

4.5.10—Appropriate marketing mixes

4.6 International marketing

Unit 5 Operations management

Unit 6 Business management toolkit

IB/Business Management/HL//Question Bank/Unit 4 Marketing/4.5 The seven Ps of the marketing mix/4.5.8—Processes

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