IB Business Management HL 4.5.1 Product Questions

Sigma Productions (SP)
Sigma Productions (SP), a market leader with a strong family brand name, develops and sells online computer games. The social, technological and competitive environment is changing rapidly. Product life cycles for online games are becoming much shorter. SP must keep innovating, but this process is costly and time consuming. It can take at least three years to develop and introduce a new computer game to the market.
One online game, Sigma Starfighter 1, was a major financial success. Now SP is developing a new version, Sigma Starfighter 2, which will be released in 2016. Its release is causing great excitement. Sigma Starfighter 2 will be priced using penetration pricing. SP's main source of finance has been retained profits.
SP is developing an application (app) for mobile phones. The app will allow users to access information about the company and try new online games through limited free trials. The app will also add value to the family brand. The app is expected to be launched before Sigma Starfighter 2 is released and will be given away for free.
However, SP's current cash flow position is weak. With high research and development (R&D) costs, SP needs additional capital to complete the development of the app and Sigma Starfighter 2. Four different banks have refused to provide finance. SP must urgently attract new investors.

Identify the first two stages of the product life cycle.