Elijah interviewed seven people about their experiences of flying using a semi-structured interview technique.
Give one strength of using qualitative data to investigate people's experiences of flying.
After gathering this data, Elijah wanted to find out if there were any similarities in the responses from interviewees who are fearful of flying.
AO2 (1 mark), AO3 (1 mark)
Credit one mark for identification of strength in relation to scenario (AO2)
Credit one mark for justification of strength (AO3)
For example:
- Qualitative data can give a personal viewpoint of fear of flying such
as a bad flight or seeing a plane crash on television (1) so qualitative
data allows this in depth, more complex detail to be gathered about
individual flying experiences making data more valid (1).
Look for other reasonable marking points.
Generic answers score 0 marks.
(2)