Indicative content guidance
Answers must be credited by using the level descriptors (below) in line with the
general marking guidance. The indicative content below exemplifies some of
the points that candidates may make but this does not imply that any of these
must be included. Other relevant points must also be credited.
Knowledge, Application, Analysis, Evaluation - indicative content
- As economic growth rises, disposable incomes rise, thus increasing the
demand for goods and services
- This means a huge and growing potential consumer market for many
European businesses and this is likely to lead to increased sales and
profitability
- As developing economies grow, they are likely to need not just
consumer goods such as fashions and luxury goods but services as
well
- Infrastructure will need input from engineering and transport
businesses. Communications systems and equipment will be needed
- European businesses have an opportunity to move away from
saturated western markets where growth may be limited, or difficult
and move to the new developing markets
- Product life cycles can be extended as models developed in European
markets can be introduced to the developing markets
- However, economic growth can mean that the developing economies
begin to develop their own industries
- Some Chinese (Haier, Lenovo) and Indian (Tata, Infosys) businesses are
amongst the biggest in the world and more than capable of innovation
and competing with European businesses on a global level
- Extract C shows that developing economies are increasing their share
of global exports of goods and services. By 2019 this had reached
44.3%
- Many of these exports may be cheaper than their European
competitors
- This increases pressure on European companies that may lose market
share
- European businesses that are innovative, or compete on quality, or
have strong brands should continue to thrive
Level
Mark
Descriptor
0
A completely inaccurate response.
Level 1
1-2
Isolated elements of knowledge and understanding - recall based.
Weak or no relevant application to business examples.
Generic assertions may be presented.
Level 2
3-4
Elements of knowledge and understanding, which are applied to the
business example.
Chains of reasoning are presented, but may be assertions or
incomplete.
A generic or superficial assessment is presented.
Level 3
5-8
Accurate and thorough knowledge and understanding, supported
throughout by relevant and effective use of the business
behaviour/context.
Analytical perspectives are presented, with developed chains of
reasoning, showing cause(s) and/or effect(s).
An attempt at an assessment is presented, using quantitative and/or
qualitative information, though unlikely to show the significance of
competing arguments.
Level 4
9-12
Accurate and thorough knowledge and understanding, supported
throughout by relevant and effective use of the business
behaviour/context.
A coherent and logical chain of reasoning, showing cause(s) and/or
effect(s).
Assessment is balanced, wide ranging and well contextualised, using
quantitative and/or qualitative information and shows an awareness of
competing arguments/factors, leading to a supported judgement.
Question
Number
Assess the possible impact on businesses in countries such as Thailand and Vietnam from their membership of a trading bloc.
Indicative content