Indicative content guidance
Answers must be credited by using the level descriptors (below) in line
with the general marking guidance. The indicative content below
exemplifies some of the points that candidates may make but this does
not imply that any of these must be included. Other relevant points
must also be credited.
Knowledge, Application, Analysis, Evaluation - indicative
content
- A contingency plan is a course of action designed to help a business
respond successfully to a major future event that may or may not
happen
- By having a contingency plan in place when IT systems fail, BA would
be ready to implement its plan to get its computer system back up
and running as soon as possible
- BA has seen several IT failures in recent years including data
breaches which resulted in a fine of £183m
- These IT failures will have cost BA in terms of having to reschedule
flights, damage its reputation and may have lost business due to
unhappy customers
- By having a contingency plan in place it might enable BA to resume
normal working operations quickly and reduce the cost of any IT
failures, particularly as the airline is very dependent on IT to run its
business
- However, contingency planning has an opportunity cost in terms of
the time and resources involved as plans need to be regularly tested
and updated
- BA regularly reviews its risk assessment for its IT systems but failures
are still occurring
- This demonstrates that contingency planning cannot cover every
eventuality and failures can still occur
- Contingency planning might be more useful for more common
problems, such as political unrest in foreign markets, but cannot cover
all eventualities
- Perhaps investment in new IT systems may be more important than
contingency plans
- BA clearly needs to review its contingency plans for its failing IT
systems if this type of risk is to be reduce or avoided in the future
Level
Mark
Descriptor
0
No rewardable material.
Level 1
1-2
Isolated elements of knowledge and understanding - recall based.
Weak or no relevant application to business examples.
Generic assertions may be presented.
Level 2
3-4
Elements of knowledge and understanding, which are applied to the business example.
Chains of reasoning are presented, but may be assertions or incomplete.
A generic or superficial assessment is presented.
Level 3
5-8
Accurate and thorough knowledge and understanding, supported throughout by relevant and effective use of the business behaviour/context.
Analytical perspectives are presented, with developed chains of reasoning, showing cause(s) and/or effect(s).
An attempt at an assessment is presented, using quantitative and/or qualitative information though unlikely to show the significance of competing arguments.
Level 4
9-12
Accurate and thorough knowledge and understanding, supported throughout by relevant and effective use of the business behaviour/context.
A coherent and logical chain of reasoning, showing cause(s) and/or effect(s).
Assessment is balanced, wide ranging and well contextualised, using quantitative and/or qualitative information and shows an awareness of competing arguments/factors leading to a supported judgement.
Question
Indicative content