Indicative content guidance
Answers must be credited by using the level descriptors (below) in line
with the general marking guidance. The indicative content below
exemplifies some of the points that candidates may make but this
does not imply that any of these must be included. Other relevant
points must also be credited.
Knowledge, Application, Analysis, Evaluation - indicative
content
- A takeover over is when one business buys a controlling share in
another business
- IAG has spent €1bn to take over Air Europa which could result in
diseconomies of scale and internal communication problems
- Diseconomies of scale occur when there is an increase in
average/unit costs as a business grows
- By taking over another airline, IAG may see communication
between different parts of the organisation and along the chain of
command more difficult due to the size of the organisation
- Existing employees at Air Europa might become demotivated by
being taken over by a much larger business
- However, IAG already owns two other Spanish airlines, Iberia and
Vueling, so has experience of taking over other airlines in this
market which could minimise communication issues
- Air Europa is already a successful airline in its own right and IAG
could gain valuable niche routes to South America which could
offset any additional costs from the takeover
Level
Mark
Descriptor
0
No rewardable material.
Level 1
1-2
Isolated elements of knowledge and understanding - recall based.
Weak or no relevant application to business examples. Generic assertions may be presented.
Level 2
3-5
Accurate knowledge and understanding.
Applied accurately to the business and its context.
Chains of reasoning are presented, showing cause(s) and/or effect(s) but may be assertions or incomplete.
An attempt at an assessment is presented that is unbalanced and unlikely to show the significance of competing arguments.
Level 3
6-8
Accurate and thorough knowledge and understanding, supported throughout by relevant and effective use of the business behaviour/context.
Logical chains of reasoning, showing cause(s) and/or effect(s).
Assessment is balanced, well contextualised, using quantitative and/or qualitative information, and shows an awareness of competing arguments/factors.
Question
Indicative content