Inorganic Growth Evaluation
Evaluate inorganic growth through mergers and takeovers, considering speed, scale, finance, integration, control, culture, risk and stakeholder effects.
- Syllabus
- First assessment 2019
- Course
- Business XBS11/YBS11
- Level
- A2
Evaluate inorganic growth through mergers and takeovers, considering speed, scale, finance, integration, control, culture, risk and stakeholder effects.
Extract A British Airways: a cash cow British Airways (B A) is the second largest airline in the UK and is part of a larger group of airlines. BA merged with Iberia in 2011 to create International Consolidated Airlines Group (IAG), which has since taken over Aer Lingus, as well as Vueling and Level, two low-cost airlines.
Financially, IAG outperforms Europe's other big airlines. BA is the main reason for this. Its return on capital has grown and it provides the largest share of IAG's operating profits.


Extract B Selected data for an Airbus A350-1000 aircraft

Extract C IAG buys Air Europa for €1bn IAG is spending €1bn to buy Air Europa, another Spanish airline. Air Europa serves 69 destinations. Air Europa is the third largest Spanish airline after Iberia and Vueling - both of which are already owned by IAG.
In 2018, Air Europa made an operating profit of €100m. It had a revenue of €2.1bn from 11.8 million passengers. It serves many niche destinations in South America including Paraguay, Colombia and Iguazú on the border of Argentina and Brazil.
Extract D Angry passengers as tens of thousands affected by BA systems failure In August 2019, BA had many angry passengers as more than 500 flights were cancelled or delayed as a result of an IT systems failure. It affected the travel plans of tens of thousands of people with holiday and business plans travelling from London's Heathrow, Gatwick and City airports. This was not the first time BA has had IT failures.
In 2017, 75,000 passengers were stranded around the world when BA was forced to cancel more than 700 flights over three days due to IT systems failures. A data breach in 2018 affected 400,000 customers and led to a fine of £183m. BA claimed it regularly carries out detailed risk assessments of its IT systems and IT infrastructure. It is dependent on IT systems for many of its key business processes.
Extract E BA to offset domestic flight emissions from 2020 BA will offset all domestic CO2 flight emissions from 2020, after its owner IAG became the first airline group to commit to net zero-carbon flying by 2050. IAG is responsible for about 3\% of global aviation's CO2 emissions. Offsetting allows businesses to invest in environmental projects to balance out their own carbon footprints.
Chief executive of IAG, Willie Walsh, said that the company would reach the net zero-carbon target through offsetting but it already has a strong environmental policy that significantly reduces its environmental footprint by recycling and cutting waste from aircrafts.
Walsh said B A is replacing older, less fuel-efficient aircraft. He said the new Airbus A350-1000, which has just entered service on the transatlantic route to Toronto, would typically use 43 instead of 70 tonnes of jet fuel to carry a similar number of passengers.
Discuss the possible problems that might arise from IAG's takeover of Air Europa.
Indicative content guidance
Answers must be credited by using the level descriptors (below) in line
with the general marking guidance. The indicative content below
exemplifies some of the points that candidates may make but this
does not imply that any of these must be included. Other relevant
points must also be credited.
Knowledge, Application, Analysis, Evaluation - indicative
content
- A takeover over is when one business buys a controlling share in
another business
- IAG has spent €1bn to take over Air Europa which could result in
diseconomies of scale and internal communication problems
- Diseconomies of scale occur when there is an increase in
average/unit costs as a business grows
- By taking over another airline, IAG may see communication
between different parts of the organisation and along the chain of
command more difficult due to the size of the organisation
- Existing employees at Air Europa might become demotivated by
being taken over by a much larger business
- However, IAG already owns two other Spanish airlines, Iberia and
Vueling, so has experience of taking over other airlines in this
market which could minimise communication issues
- Air Europa is already a successful airline in its own right and IAG
could gain valuable niche routes to South America which could
offset any additional costs from the takeover
Level
Mark
Descriptor
0
No rewardable material.
Level 1
1-2
Isolated elements of knowledge and understanding - recall based.
Weak or no relevant application to business examples. Generic assertions may be presented.
Level 2
3-5
Accurate knowledge and understanding.
Applied accurately to the business and its context.
Chains of reasoning are presented, showing cause(s) and/or effect(s) but may be assertions or incomplete.
An attempt at an assessment is presented that is unbalanced and unlikely to show the significance of competing arguments.
Level 3
6-8
Accurate and thorough knowledge and understanding, supported throughout by relevant and effective use of the business behaviour/context.
Logical chains of reasoning, showing cause(s) and/or effect(s).
Assessment is balanced, well contextualised, using quantitative and/or qualitative information, and shows an awareness of competing arguments/factors.
Question
Indicative content