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CAIE A-Level Psychology Advertising-Consumer Interaction

Practise self-monitoring, image and quality appeals and product placement, applying Snyder and DeBono-style messages to consumer choice and study procedures.

Syllabus
2028–2030
Course
Psychology 9990
Level
A2

Exam points

  • match image and social-identity appeals to high self-monitors who adapt their public presentation
  • match quality and functional claims to low self-monitors guided by internal values and product merit
  • explain product placement through exposure, association or model identification in the film context

2.5.2—Advertising-consumer interaction question 1

[Maximum number: 4]

From the key study by Snyder and DeBono (1985) on consumer personality and advertising:

Describe the procedure of study 3 .

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