2.5.2—Advertising-consumer interaction

2.5.2 Advertising-consumer interaction.

• advertising and consumer personality including self-monitoring (exemplified by the following Key Study).
• Key study on consumer personality and advertising: Snyder and DeBono (1985), focus on study 3, specifics of methodology for study 1 and study 2 will not be needed.
• how product placement in films affects choice including examples and explanations for choice, such as mere exposure and reminders, including a study, e.g. Auty and Lewis (2004).
• Relevant issues and debates and methodology for this topic include: use of children in research, determinism versus free-will, self-reports, quantitative and qualitative data, validity.

This matters because —advertising-consumer interaction determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply —advertising-consumer interaction to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: —Advertising-consumer interaction is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.