Practise explaining how environmental factors, social context and situational cues influence consumers with CAIE Psychology AS questions and mark schemes.
Wayfinding is affected by factors such as signs and 'you are here' maps.
For one piece of psychological knowledge on which your plan is based:
Describe this psychological knowledge.
Describe this psychological knowledge.
Syllabus: 2.2.1 wayfinding in shopping malls;
factors affecting wayfinding such as signs and you are here maps, including a study, e.g. Dogu and Erkip (2000).
Answers are likely to include (other appropriate responses to be credited): Note: The study by Dogu and Erkip (2000) was a case study conducted in Turkey.
This article examines the factors that affect wayfinding behaviour of individuals in a shopping mall and explains how their behaviours are influenced by factors such as building configuration, visual accessibility, circulation systems, and signage. 'You are here' maps are said to affect wayfinding. Participants in the mall completed questionnaires with closed questions such as 'Every time I turn a corner, I know which direction I am facing. Answer choices included: always/sometimes/never. The results show that people did not find the signage system sufficient. Although they found the mall an easy setting from a wayfinding point of view, they still required better solutions to find specific destinations such as telephone booths, restrooms, or stores located in parts of the building that were not visually accessible.
Marks & Description
3-4 &
The knowledge is appropriate. Relevant points are correctly
described in good detail.
1-2
Basic points are identified with some elaboration and
understanding. The answer lacks detail (a sentence or two).
0
No creditable response
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Explain how you used two features of this psychological knowledge to plan your study.
(b)(i)
Describe this psychological knowledge.
Syllabus: 2.2.1 wayfinding in shopping malls;
factors affecting wayfinding such as signs and you are here maps, including a study, e.g. Dogu and Erkip (2000).
Answers are likely to include (other appropriate responses to be credited): Note: The study by Dogu and Erkip (2000) was a case study conducted in Turkey.
This article examines the factors that affect wayfinding behaviour of individuals in a shopping mall and explains how their behaviours are influenced by factors such as building configuration, visual accessibility, circulation systems, and signage. 'You are here' maps are said to affect wayfinding. Participants in the mall completed questionnaires with closed questions such as 'Every time I turn a corner, I know which direction I am facing. Answer choices included: always/sometimes/never. The results show that people did not find the signage system sufficient. Although they found the mall an easy setting from a wayfinding point of view, they still required better solutions to find specific destinations such as telephone booths, restrooms, or stores located in parts of the building that were not visually accessible.
Marks & Description
3-4 &
The knowledge is appropriate. Relevant points are correctly
described in good detail.
1-2
Basic points are identified with some elaboration and
understanding. The answer lacks detail (a sentence or two).
0
No creditable response
\end{tabular}
\end{tabular}