CAIE A-Level Psychology A2 2.1.3 Retail Atmospherics Questions
Practise using retail atmospherics to explain shopper ambience, PAD responses and the effects of odour in shopping environments.
- Syllabus
- 2028–2030
- Course
- Psychology 9990
- Level
- A2
Exam points
- Explain retail atmospherics as controllable store cues and give a relevant example
- Describe pleasure, arousal and dominance as mediators between store cues and approach or avoidance
- Apply atmospheric cues to predict distinct effects on shopper feelings, visits or spending
- Explain retailer benefits from atmospheric research with specific customer or sales examples
- Describe odour-study methods and findings, distinguishing PAD from the cognition–arousal account
- Evaluate PAD and odour research using quantitative versus qualitative data and contextual evidence
