CAIE A-Level Psychology 2.1.3 Retail atmospherics
Practise using retail atmospherics to explain shopper ambience, PAD responses and the effects of odour in shopping environments.
- Syllabus
- 2028–2030
- Course
- Psychology 9990
- Level
- A2
Exam points
- explain retail atmospherics by linking ambience cues to shopper responses
- apply the PAD model to predict effects of pleasant odour in a shopping mall
- evaluate odour research using quantitative and qualitative evidence
