Practise explaining how sound influences consumer attention, perception and behaviour with CAIE Psychology AS questions and mark schemes.
From the key study by North et al. (2003) on musical style and restaurant customers' spending:
Outline two variables within the restaurant that were controlled, other than the music CDs.
Outline two variables within restaurant that were controlled, other than the music CDs.
Syllabus: 2.1.2 Key study on musical style and restaurant customers' spending: North et al. (2003).
Marks: Award 1 mark for each outline.
Definitive answers:
- lighting (was kept at the same levels throughout the study)
- decoration (was not changed)
- temperature (was maintained at a constant temperature)
- menu (was not changed, such as an increase in prices, or items)
- the waitress, gathering data, was always the same
Note: any other aspect scores no marks (especially music).