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CAIE A-Level Psychology Sound and Consumer Behaviour

Practise North's restaurant-music design and spending findings, noise effects on taste and applied studies that operationalise sound, behaviour and sampling.

Syllabus
2028–2030
Course
Psychology 9990
Level
A2

Exam points

  • compare classical, pop and no-music conditions using North's food, drink and total-spend results
  • apply sound intensity or genre to taste and spending while controlling day, menu and restaurant setting
  • plan an interview or experiment with operational sound exposure, sampling and a measurable response

2.1.2—Sound and consumer behaviour question 1

[Maximum number: 2]

From the key study by North et al. (2003) on musical style and restaurant customers' spending:

Outline two variables within the restaurant that were controlled, other than the music CDs.

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