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CAIE A-Level Economics 7.8.2 Alternative firm objectives

Practise comparing survival, satisficing, sales and revenue maximisation through output choices, diagrams and firm objectives.

Syllabus
2026–2028
Course
Economics 9708
Level
A2

Exam points

  • use MR, revenue and cost data to identify revenue or sales maximising output
  • compare price and output effects when firms switch away from profit maximisation
  • evaluate principal-agent motives for managers choosing growth, sales or satisficing

7.8.2—Alternative firm objectives question 1

[Maximum number: 1]

A firm is operating at a level of output which corresponds to the point where MR=0.
What objective is the firm achieving?

A

maximising consumer surplus

B

maximising profit

C

maximising sales

D

maximising revenue

All question bank results loaded