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2.2.4—Motivation methods

Syllabus
9609–2026–2027
Objective
2.2.4
Level
AS

Choose motivation methods to fit the work and the people

Financial methods include pay, bonuses and profit share; non-financial methods include job enrichment, recognition, participation, training and flexible work. The method should fit the objective and the workforce.

Methods have costs and side effects: a bonus can focus effort, while autonomy can improve ownership but requires capability and trust. Evaluate both short- and long-term effects.

A call centre might combine a fair base wage with coaching and quality recognition rather than rewarding call volume alone, which could encourage rushed service.

No method is universally motivating, and incentives can distort behaviour when the measure is incomplete.

ConceptA-Level CAIE Business AS