IB Economics HL 2.4.1 (HL)—Rational consumer choice Question Bank
2.4.1 (HL)—Rational consumer choice
• Rational consumer choice assumes consumer rationality, utility maximization, and perfect information
• Behavioural economics critiques these assumptions
• Limitations include rule of thumb, anchoring, framing, availability bias, bounded rationality, bounded self-control, bounded selfishness, and imperfect information
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