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IB Economics HL2.4.1 (HL)—Rational consumer choiceQuestion Bank

2.4.1 (HL)—Rational consumer choice

• Rational consumer choice assumes consumer rationality, utility maximization, and perfect information

• Behavioural economics critiques these assumptions

• Limitations include rule of thumb, anchoring, framing, availability bias, bounded rationality, bounded self-control, bounded selfishness, and imperfect information

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