Question 2
[Maximum number: 20]
Advise Idir on what accounting data he should use to help him develop a new business strategy for PI to sell pet insurance.
[20]

Practise using accounts, annual reports and ratio trends to assess performance and advise shareholders or managers while recognising the limits of financial evidence for strategy.
Advise Idir on what accounting data he should use to help him develop a new business strategy for PI to sell pet insurance.
[20]
Evaluate whether PAIR should increase dividends to shareholders in 2025.