Question 2
[Maximum number: 20]
Advise Idir on what accounting data he should use to help him develop a new business strategy for PI to sell pet insurance.
[20]

Practise selecting financial statements and annual-report information for a strategic question and evaluating whether historical accounting evidence is sufficient for advice.
Advise Idir on what accounting data he should use to help him develop a new business strategy for PI to sell pet insurance.
[20]