Question 1(a)
[Maximum number: 2]
Define the term triple bottom line.
CAIE A-Level Business 1.4 Business objectives Question Bank
Practise explaining business objectives, SMART targets and ethical influences, then evaluating how objectives shape decisions.
Exam points
- explain mission statements, SMART objectives, CSR or the triple bottom line in context
- analyse how ethical decisions or objectives affect marketing, HRM or strategy choices
- evaluate why objectives may change as internal or external conditions shift
Covered syllabus points
Question 2(d)
[Maximum number: 12]
Personalised Blankets (PB)
Kaia left university with a degree in textile design. Using her entrepreneurial qualities, Kaia set up PB as a sole trader. Her current objective is to break even.
Kaia uses job production to make blankets which are personalised with a picture. Each customer logs into the PB website and chooses the size of blanket. The customer then uploads a picture that they want printed onto the blanket.
Many of Kaia's customers buy the blankets as gifts for special occasions.
Kaia has employed a social media influencer to promote her blankets. The influencer will be paid a salary of $ 250 a week and a 5% commission on revenue that comes directly from the influencer. Fig 2.1 shows the revenue that came directly from the social media influencer in February.
Fig. 2.1 Revenue directly from the social media influencer in February
Kaia would like to relocate PB to larger premises. She is applying for external sources of finance, and she has written a five-year business plan to support her applications.
Evaluate the most likely reason for Kaia's objectives to change over the next five years.