CAIE A-Level Business 1.4.1 Business objectives

CAIE A-Level Business 1.4.1 Business objectives
Cambridge International AS & A Level Business 9609 syllabus for exams in 2026, 2027 and 20282026–2028

Practise defining business objectives and judging private, public and social aims such as growth, CSR and the triple bottom line.

How this is tested

  • define mission statement, CSR or triple bottom line and link it to business aims
  • explain the importance of objectives for focus, targets or strategy in a case business
  • evaluate whether growth, environmental or public-sector objectives are most suitable

Question 1(a)

[Maximum number: 2]

Define the term triple bottom line.