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Edexcel IGCSE Economics 1.1.2.b consumers not maximising benefit

Practise consumer-choice questions by applying habits, adverts, copying behaviour or calculation mistakes to real decision contexts.

Syllabus
First assessment 2019
Course
Economics 4EC1

Exam points

  • Explain how habits or brand loyalty can stop consumers maximising benefit.
  • Apply adverts or sugar-drink contexts to show pressure on consumer choices.
  • Identify inaccurate calculation of benefits as a reason for non-rational consumption.

1.1.2.b Why consumers may not maximise benefit question 1

[Maximum number: 2]

Describe one reason why consumers do not always maximise their benefit from the consumption of a product.

Figure 2 shows the supply of wheat in a region during 2019.

Figure 2

Figure 2

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