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Edexcel IGCSE Business Studies 1.2.3 Business Organisation Forms Questions

Practise organisation forms by recognising how each business operates and linking franchise or social enterprise choices to case evidence.

Syllabus
First assessment 2019
Course
Business Studies 4BS1

Exam points

  • Define franchise, social enterprise or multinational from how the organisation operates.
  • Explain franchisee benefits such as brand recognition, training or business support.
  • Evaluate franchising as a growth method using brand control, fees and case evidence.

Edexcel IGCSE Business Studies 1.2.3 Business Organisation Forms Questions question 1

[Maximum number: 6]

IKEA is a well-known home furniture retailer with stores throughout the world. It was started in 1943 by Ingvar Kamprad when he was given some money by his father for doing well at school. He wanted to produce furniture at a price that people could afford to buy.

He realised that transporting furniture to customers was difficult as goods were often damaged. He developed flat packs to avoid damage. A flat pack contained all the materials needed to self-assemble a table, a chair or a bed.

All IKEA stores are run as franchises.

Analyse the benefits to IKEA of all its stores being franchises.

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