In assessing each answer, use the table opposite.
Why they might:
- more competition, lower price, higher quality
- small firms may provide a more personal service
- may produce niche products
- may be more flexible / react quickly to consumer needs
- may introduce new ideas / new varieties of products
- may be easier access - consumers may not have to travel so far.
Why they might not:
- may be wasteful duplication
- may waste consumers time with too much information to process
- may have higher costs as unable to take advantage of economies of scale
- may reduce profits of larger firms, reducing their spending on research and development
- may not stay in business for long.
8
Level
3
0
A mark of zero should be awarded for no
creditable content.
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L1 and up to 2 marks for an understanding of consumers, small firms or industry.
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