6.1. Economic issues

Syllabus
0264–2027–2028
Topic
6.1
Level

Learning objectives

How the business cycle changes decisions

The business cycle is the repeated fluctuation of economic activity over time. Movement through growth, boom, recession and slump changes customer income and demand, the availability and cost of workers, business costs and confidence. A stage therefore creates several connected effects rather than one guaranteed outcome.

Stage Typical conditions Possible effect on a business
growth GDP, employment, income and demand rise sales, output, profit and investment may rise; skilled workers and premises can become harder or costlier to obtain
boom demand and capacity use are very high; unemployment is low; inflationary pressure grows strong revenue and confidence may support expansion, but wage, material and borrowing pressures can squeeze profit
recession GDP and consumer spending fall; unemployment rises sales, cash flow and profit may fall, so a business may cut costs, delay expansion or prioritise survival; recruitment may become easier
slump economic activity and confidence remain very low prolonged weak demand can cause losses, supplier failure and difficulty borrowing, although labour may be more available
Change Demand-side effect Cost or capacity effect
higher employment more household income can raise sales fewer available workers can raise recruitment difficulty and wages
higher inflation customers may buy less after prices rise materials and wages may cost more; raising prices can further reduce demand
faster economic growth rising income and confidence can raise demand and encourage investment competition for labour, sites and inputs can raise costs

For example, rapid growth may increase a housebuilder's orders and profit, encouraging more output and investment. At the same time, scarce builders may demand higher wages. Whether profit rises depends on whether extra revenue is greater than the extra labour and input costs.

Do not assume every business moves with the economy in the same way. The effect depends on what it sells, how price- or income-sensitive demand is, whether it needs new workers or borrowing, and how long the change lasts.

How government policy reaches a business

Government policy affects a business through four main routes: the profit it keeps, customers' disposable income, government-created demand and the cost of borrowing. Trace the policy change through one of these routes before deciding its likely effect.

Policy change Mechanism and likely business effect Possible business response
higher tax on business profit less profit remains for dividends or reinvestment postpone expansion, seek other finance, reduce costs or reconsider prices
higher tax on people's income disposable income and demand may fall, especially for non-essential products adjust price or product mix, control costs or target customers less affected
higher government spending government purchases, jobs or infrastructure may raise demand; later tax or inflation effects may raise costs tender for contracts or add capacity only when the extra demand is credible
higher interest rates loans and overdrafts cost more; household loan payments can reduce spending and sales delay or reduce borrowing and investment, use retained profit or another finance source
lower interest rates borrowing costs and some household repayments fall, which may increase investment and demand take a viable loan, expand capacity or invest when expected returns still exceed the cost and risk

A rise in income tax can reduce customers' disposable income, lowering demand and revenue. A rise in profit tax acts after profit is earned and leaves less retained profit for investment. The two taxes therefore reach the same business through different mechanisms.

An increase in government spending may directly raise orders for suppliers, create jobs and increase consumer spending. It does not benefit every business equally: the spending destination, possible inflation, competition for workers and any future tax increase can change the final result.

A policy change is not automatically good or bad. Its size and timing, the type of tax, whether the business or its customers borrow, the product's demand, and the business's current profit and capacity determine which mechanism dominates.