IB Business Management HL 4.4.4 Qualitative and Quantitative Research Topic Practice

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ConceptConcept DocsDocuments

IB Business Management

Unit 1 Introduction to business management

Unit 2 Human resource management

Unit 3 Finance and accounts

Unit 4 Marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.3 Sales forecasting

4.4 Market research

4.4.1—Purpose and process of market research

4.4.2—Primary market research

4.4.3—Secondary market research

4.4.4—Qualitative and quantitative research

4.4.5—Sampling methods

4.5 The seven Ps of the marketing mix

4.6 International marketing

Unit 5 Operations management

Unit 6 Business management toolkit

IB/Business Management/HL//Question Bank/Unit 4 Marketing/4.4 Market research/4.4.4—Qualitative and quantitative research

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