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IB Business Management HL 4.4.2 Primary market research Question Bank

Practise IB Business Management SL/HL 4.4.2 by applying primary market research concepts to exam-style questions.

Syllabus
First assessment 2024
Course
Business management HL
Level
HL

Exam points

  • identify the relevant model, concept or evidence
  • apply the correct subject framework to the question
  • evaluate the result using clear evidence and subject terminology

4.4.2—Primary market research question 1

[Maximum number: 2]

Enjuice


Enjuice produces canned juices. The market for canned juices is very competitive. Each can is sold at $ 8. Enjuice's profit margins are falling. The marketing manager has conducted primary market research and suggested increasing advertising to increase sales. In 2018 Enjuice sold 360000 cans.

Table 1: Selected financial information for 2018 (all figures in \$000s)

Table 1: Selected financial information for 2018 (all figures in \$000s)

State two methods of primary market research.

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