2.5.3—Brand awareness and recognition

2.5.3 Brand awareness and recognition.

• brand recognition in children including how children acquire an understanding of advertising via logo recognition, including a study, e.g. Fischer et al. (1991).
• brand awareness, brand image and effective slogans including types and function of slogans; guidelines for creating effective slogans, e.g. Kohli et al. (2007).
• Relevant issues and debates and methodology for this topic include: application to everyday life, use of children in research, determinism versus free-will, experiments, interviews.

This matters because —brand awareness and recognition determines what can be inferred or chosen; begin with the stated conditions and keep the conclusion tied to the evidence.

Example: apply —brand awareness and recognition to one small, clearly defined case, show the key step or comparison, and explain the result in words.

Boundary: —Brand awareness and recognition is not a universal recommendation. Check the syllabus scope, assumptions, units and the limits of the evidence before generalising.