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CAIE A-Level Business 3.3.6 Place and Distribution Channels

Practise explaining distribution channels and evaluating how direct, intermediary, physical or digital routes affect reach, control, cost and suitability for the target market.

Syllabus
2026–2028
Course
Business 9609
Level
AS

Exam points

  • define a distribution channel as the stages through which a product reaches its final customer
  • evaluate a direct or intermediary route using market reach, margin, control and delivery requirements

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