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CAIE A-Level Business 3.3.1 The 4Ps of the Marketing Mix

Practise applying Product, Price, Promotion and Place to a launch or revised strategy and evaluating which element matters most only after considering their interdependence.

Syllabus
2026–2028
Course
Business 9609
Level
AS

Exam points

  • identify the relevant Product, Price, Promotion or Place decision and apply it to the case
  • analyse how changing one P affects demand, positioning, distribution, cost or the other elements
  • judge the most important element using target customers, competition and consistency of the full mix

3.3.1—Marketing mix elements question 1

[Maximum number: 8]

Analyse two elements of the marketing mix that PS should consider when launching the new packaging.

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