9.1.1—Location

A business location affects access to customers, labour, suppliers, infrastructure, finance, regulation and competitors. The best site depends on the activity and strategy.

Retail, manufacturing, services and digital operations value different factors. A low rent may be offset by weak demand, transport cost or limited skills.

A clinic may locate near patients and skilled staff, while a warehouse may prioritise transport links and land cost rather than footfall.

A location is not permanently optimal; demand, technology, congestion and costs can change.