6.2.2—Corporate planning

Corporate planning coordinates mission, objectives, strategy, resources, budgets and implementation over a longer horizon. It helps different functions work toward a coherent direction.

Planning should include assumptions, milestones, responsibilities and review points because external conditions and internal capability change.

A growth plan can connect a market objective to capacity investment, finance, staffing, marketing and measures for customer retention rather than treat each function separately.

A detailed plan can still be strategically weak if its assumptions are unrealistic or it cannot adapt.