CAIE IGCSE Business Studies 3.1.1 The Role of Marketing Topic Practice

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IGCSE CAIE Business Studies

1. Understanding business activity

1.1. Business activity

1.2. Economic sectors

1.3. Enterprise, business growth and size

1.4. Types of business organisation

1.5. Business objectives and stakeholder objectives

2. People in business

2.1. Human resource management (HRM)

2.2. Organisation and management

2.3. Methods of communication

2.4. Motivating employees

3.1. Marketing and the market

3.1.1—The role of marketing

3.1.2—Understanding market changes

3.1.3—Mass markets and niche markets

3.1.4—Market segmentation

3.2. Market research

3.3. Marketing mix

3.4. Legal controls

4. Operations management

4.1. Production of goods and services

4.2. Technology and production of goods and services

4.3. Sustainable production of goods and services

4.4. Costs, scale of production and break-even analysis

4.5. Quality of goods and services

4.6. Location decisions

5. Financial information and decisions

5.1. Business finance

5.2. Cash flow forecast

5.3. Profit and loss

5.4. Statement of financial position

5.5. Analysis of accounts

6. External influences on business activity

6.1. Economic issues

6.2. Business and the international economy

6.3. Business and the environment

6.4. Business and ethical issues

6.5. Pressure groups

7. Formulas and ratios

7.2. Production

7.3. Business finance

7.4. Liquidity ratios

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