EduNinjaCAIE IGCSE Business Studies 7.1. Marketing question practice helps you revise this syllabus point with the course map in view. Use this page to focus on one topic, check the style of questions available, and connect each attempt back to the knowledge area it is testing.
EduNinja keeps Business Studies practice aligned to CAIE, so you can move from topic review into exam-style question bank work without losing the syllabus structure. Start with a small set, mark the weak steps, then return to nearby topic links when a definition, graph, calculation, or explanation needs repair.
EQR owns 150 cafes. It sells a range of drinks including coffee. Being ethical is important to EQR. The Managing Director has been analysing EQR's statement of financial position. The business has the objective to increase its 6% market share. The Managing Director plans to grow the business by selling franchises for $ 85000. She is also considering ways to increase added value.
Define 'market share'.
LRL makes skincare products including face cream. It is a private sector business in country X . One of LRL's objectives is to contribute to sustainable development. Maintaining customer loyalty is important and the Marketing Director knows a business must have an appropriate marketing mix. He is analysing data to calculate the value of LRL's market share. An extract is shown in Fig. 3.1. The total value of sales of skincare products in country X for 2023 was $120 million.
Market share data for skincare products in country X in 2023 (\%)
Calculate the value of LRL's market share in 2023.
Working:
Final answer: