CAIE A-Level Business 6.2.1 Developing Business Strategy

CAIE A-Level Business 6.2.1 Developing Business Strategy
Cambridge International AS & A Level Business 9609 syllabus for exams in 2026, 2027 and 20282026–2028

Practise applying strategic analysis and choice tools to case evidence, calculating decision-tree values where required and advising whether one framework is sufficient for a…

How this is tested

  • select SWOT, PEST, Ansoff, five forces, core competence or another tool for the decision
  • calculate expected monetary value from probability-weighted outcomes but retain qualitative risks
  • advise using several evidence sources, limitations and conditions rather than trusting one matrix

Question 2

[Maximum number: 20]

Advise Sarah on whether PEST analysis is the most useful approach for SH in developing a new business strategy.