Question 1
[Maximum number: 8]
Analyse two impacts on HCC of the increase in competition in country E.
CAIE A-Level Business 6.1.5 Competitors and Suppliers
Practise analysing how stronger competition changes pricing, promotion, differentiation, costs and market share and how the business could respond within its resource constraints.
How this is tested
- trace increased competition to price, demand, market share or the need for differentiation
- apply a response such as promotion or product improvement and analyse its cost and likely effectiveness