Practise defining and evaluating unique selling points and propositions for IB Business Management HL marketing decisions.
Visionary Toys (VT)
Visionary Toys (VT) produces highly innovative toys for children. VT began operation in January 2017 and its unique selling point/proposition (USP) is producing toy parts with a 3D printer. VT uses the reducing balance method of depreciation. 3D technology changes rapidly and the financial directors are also considering ways of reducing VT's tax liabilities in 2018. The financial director presented financial information for VT at the end of 2017.
Table 1: Revenue and expense information for the year 2017 and balance sheet items at 31 December 2017
Define the term unique selling point/proposition (USP).