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IB Business Management
Unit 1 Introduction to business management
Unit 2 Human resource management
Unit 3 Finance and accounts
Unit 4 Marketing
4.1 Introduction to marketing
4.2 Marketing planning
4.3 Sales forecasting
4.4 Market research
4.5 The seven Ps of the marketing mix
4.6 International marketing
Unit 5 Operations management
Unit 6 Business management toolkit
IB/Business Management/HL/Unit 4 Marketing

Course unit

Unit 4 Marketing

Choose a topic to see its learning objectives, mastery evidence, and recommended study actions.

6 Topics26 Learning objectives0% Mastery
  1. New4.1 Introduction to marketing4 learning objectives Open topic →
  2. New4.2 Marketing planning5 learning objectives Open topic →
  3. New4.3 Sales forecasting1 learning objective Open topic →
  4. New4.4 Market research5 learning objectives Open topic →
  5. New4.5 The seven Ps of the marketing mix10 learning objectives Open topic →
  6. New4.6 International marketing1 learning objective Open topic →