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IB Business Management

Unit 1 Introduction to business management

Unit 2 Human resource management

Unit 3 Finance and accounts

Unit 4 Marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.3 Sales forecasting

4.4 Market research

4.5 The seven Ps of the marketing mix

4.6 International marketing

Unit 5 Operations management

Unit 6 Business management toolkit

IB/Business Management/HL//Concept/Unit 4 Marketing

Unit 4 Marketing

Syllabus: First assessment 2024
Section: —
Level: HL

Exam analysis

Most tested topics

Introduction to marketing
Marketing planning
Sales forecasting
Market research
The seven Ps of the marketing mix
International marketing