Point 1: Availability heuristic
Students must establish that Annabelle's decision-making processes or her choices about college, or
both, are influenced by information that comes most readily to mind (e.g., "pops into her mind," "first
thing she thinks of," "automatically," "immediately").
Notes
- The example must include a cognitive component.
- The emphasis must be on the "immediacy" of the solution, not why it comes to mind. Recency,
vividness, or distinctiveness, without a reference to "immediacy," does not score.
Examples
Score
"Annabelle hears an ad for State U. When it's time to decide on a college, State U will be the first
one she thinks of."
Do not score
"She went there because her brother went there."
AP R◯ PSYCHOLOGY
2012 SCORING GUIDELINES