AP Psychology 2.4 Memory Encoding Overview
Practice AP Psychology 2.4 questions on how mnemonic devices, chunking, spacing, and serial position influence the encoding of information into memory.
- Syllabus
- Effective Fall 2025
- Course
- AP Psychology
Practice AP Psychology 2.4 questions on how mnemonic devices, chunking, spacing, and serial position influence the encoding of information into memory.
Dr. Jones was doing a formal research study of the effect of mental imagery on memory. She randomly
assigned students in the psychology course she was teaching into two groups and required them to complete the
task as part of their coursework. Forty students were in each group. Each group was presented the same list of
thirty word pairs (e.g., tree/book, house/street, friend/cat). Group A was told to form a mental image for each
pair. Group B was not given that instruction. Each group was given two minutes to memorize the pairs of
words. Dr. Jones then tested their recall of the list by giving each group the first word and asking them to
remember the second word. Dr. Jones recorded the number of words recalled by each group and then
debriefed the participants. The results are presented in the table below.

- Identify the independent variable presented in the study.
- Identify the control group.
- Explain why the type of research design being used is appropriate for this study.
- Explain what the different standard deviations indicate about the data from the two groups.
- Explain the ethical flaw that is explicitly presented in the scenario.
- Explain how the primacy effect could apply to this research.
Identify the independent variable presented in the study.
response must indicate that the independent variable is the use of mental imagery or
the instruction to use mental imagery.
Acceptable explanations include:
- The independent variable is the students being told to form a mental image.
- The independent variable is mental imagery.
Unacceptable explanations include:
- The independent variable is the students.
Explain how the primacy effect could apply to this research.
response must indicate that if the primacy effect took place, the students would
remember more of the words they heard at the beginning of the list than they did from other
parts of the list.
Acceptable explanations include:
- If students remember more words at the beginning of the list, then they have
demonstrated the primacy effect.
Unacceptable explanations include:
Describing serial position effect alone is not sufficient.
Describing primacy and recency without accurately identifying primacy does not score.
- The students remembered the words better if they studied them earlier.