Study Yi Huang et al. (2014) in Pearson Edexcel A Level Psychology through the conformity procedure, three-month follow-up, reliability, validity and cultural limits.
In social psychology, you will have learned about one of the following contemporary studies in detail:
- Yi Huang et al. (2014) Conformity to the opinions of other people lasts for no more than 3 days.
- Haun et al. (2014) Children Conform to the Behavior of Peers; Other Great Apes Stick With What They Know.
Describe the procedure used in one of these studies.
Name of study
AO1 (3 marks)
Up to three marks for accurate description of procedure.
For example;
Yi Huang et al. (2014)
There are two parts to this research; Experimental Part 1
and Participant and Experimental Part 2.
- 280 digital colour photographs of faces of young
Chinese women with neutral expressions were
obtained (1). Each photograph was displayed for 2
seconds on a computer screen (1). An 8 point Likert
scale was used for participants to rate the
attractiveness of the photograph (1).
Haun et al. (2014)
There are two studies within this research. Study 1: Peer
influence across species, and Study 2: Dynamics of peer
influence amongst children.
- The experiment consisted of a box with three sections
each a different colour that dispensed a reward when a
ball was dropped into them (1). Human and non-human
participants dropped balls into sections until they had
used the same section on 8 out of 10 consecutive tests
(1). All participants observed three demonstrators
complete the task twice each putting balls in a pre-
determined/favoured box (1).
Look for other reasonable marking points.
(3)