AO1 (2 marks), AO3 (2 marks)
Credit one mark for accurate identification of one strength and
one weakness (AO1).
Credit one mark for justification of each strength and each
weakness (AO3).
For example:
Strength
- Moscovici et al. (1969) controlled for extraneous variables
such as lighting levels which may affect judgement of
colour (1) so the results were a more reliable measure of
minority influence being the cause of decision making (1).
Weakness
- The sample is unrepresentative as only female
participants were used (1) therefore the results lack
generalisability to the influence of a minority on male
decision making (1).
Look for other reasonable marking points.
(4)