Use Table B: AO3 Analysis and evaluation to mark candidate responses to this question.
A range of issues could be used for evaluation here.
These include:
Named issue - Longitudinal studies
Strengths
- Shows change in behaviour over time
- Watson's study lasted a few months ( 8 months 26 days until 12 months 21 days - 4 months) and conditioned Little Albert to become afraid of rats, white fluffy objects, etc. over the course of the study. Freud's study lasted from age 3-5 years and investigated the development and resolution of the Oedipus complex during the study.
- Often in-depth as time to collect a lot of data e.g. Freud collected in-depth data from letters from Little Hans' father describing events and conversations he had with Hans
- Holistic - develop a thorough understanding of the participant(s) in the study
10
4(b)
- Freud had a holistic view of the causes of Hans' behaviour.
For example, he was sent letters with conversations
between Hans and his father describing little Hans'
thoughts/fantasies. Freud was able to report on how the
fantasies changed during and after the phallic stage to
explain how someone transitions from one psychosexual
stage to the next. Watson was somewhat holistic - tested
Little Albert on a number of different objects to explain the
development of the phobia of rats and also how phobias can
generalise to other objects similar to the phobic object.
- No recall bias as the participant doesn't have to remember
past events.
- Both Watson and Freud (through the father) were recording
events, behaviours, etc. as they occurred during the study.
For example, little Hans' father did not have to recall events
from Hans' childhood but could record them in his letters as
they happened. Makes the data more valid.
Weaknesses
- Time-consuming/attrition.
- In some longitudinal research participants drop out of the
study due to loss of contact, unwillingness to continue, etc.
This did not happen during Watson or Freud's studies, but
the Freud study was very time consuming. A researcher
can invest a lot of time in the study and as longitudinal
studies often have one or few participants if someone
leaves the study this could mean the research cannot
progress.
- Researcher can develop a close bond with the participant
and can be less objective in interpretation of data -particularly if qualitative data
- Freud's research has been accused of being biased as the
data was collected by the father who had a close
relationship with his son (as well as Freud).
4(b)
- Nature versus nurture - Behavioural is nurture as phobias are learned through association between a neutral stimulus and an unconditioned stimulus. In contrast, psychodynamic is both nature and nurture- we all go through the psychosexual stages but whether we pass through them successfully is due to life experiences/nurture.
- Determinism versus free will - The explanations of phobias are deterministic. The behavioural explanation suggests phobias are learned. This is deterministic because the person who develops the phobia has no choice but to develop it due to their learning experience. For example, Little Albert learned to be afraid of the white rat because of the noise he associated with the rat not because he chose to be afraid. However, some element of free-will as a phobic patient can unlearn their phobia (e.g. through systematic desensitisation). Psychodynamic is also deterministic. Freud theorised that a phobia is caused by the expression of anxiety in the unconscious over which we have no control. In addition, the repression of anxiety occurs due to early childhood experiences over which there is little to no control. However, a phobic patient does have free will to go to psychoanalysis and allow the psychotherapist to help them bring the fear into the conscious mind so that it can be resolved.
4(b)
- Case studies - Strengths - in depth research (Watson and Freud) and good ecological validity (e.g. Freud).
Weaknesses - lacks generalisability as just one young boy
(e.g. Watson and Freud) and researcher can become overly
involved leading to bias data (e.g. Freud).
- Validity - Freud's study is open to bias as data was
collected by the father of Little Hans and reported via letters
to Freud. All data was qualitative and open to interpretation.
Little Hans had a frightening experience with a horse which
could explain his phobia and yet this was dismissed by Freud. Watson's data was collected via observation -noting down the behaviour of little Albert (e.g. was he calm,
fussing, crying). As Albert was a 9-month-old baby there are
no demand characteristics or social desirability which
increases validity. It is unlikely that Watson misinterpreted
the behaviour of Albert as the difference between a baby
being calm and crying are clear. Also increasing validity.
However, poor ecological validity as no one is purposefully
conditioned to develop a phobia. Many phobias develop
with just one bad experience with the phobic object.
Repeated and systematic exposure to the banging of the
iron bar is very unrealistic.
Additional issues candidates may include:
- generalisations from findings (if not evaluated within case
studies)
- qualitative data
- subjective data
- ethics
Other appropriate responses should also be credited.
5
Snyder and DeBono (1985) found that high self-monitors and low self-monitors have different preferences for advertising
strategies. This finding could be used for advertising winter coats.