7.6 Different market structures

Syllabus
9708–2026–2027
Topic
7.6
Level
A2

Learning objectives

Market structures are benchmarks with different sources of market power

Market structure describes the competitive conditions facing buyers and sellers. Perfect competition is the price-taking benchmark; monopoly, monopolistic competition, oligopoly and natural monopoly are forms of imperfect competition.

Structure Core idea
Perfect competition Many small firms sell an identical product; each is a price taker
Monopoly One firm dominates/supplies the defined market behind substantial entry barriers
Monopolistic competition Many firms sell differentiated close substitutes with relatively free entry
Oligopoly A few significant firms are mutually interdependent: each anticipates rivals' responses
Natural monopoly One firm can supply total market demand at lower average cost than multiple firms because MES is very large and LRAC continues falling over the relevant demand range

Natural monopoly commonly combines very high fixed infrastructure costs with low marginal cost and continuous economies of scale. It creates a cost-based barrier and may justify one network, but ownership can be private or public and regulation remains a separate choice.

These are analytical benchmarks. Define the product and geographic market first, then use observed features: a dominant firm plus a competitive fringe can behave effectively as monopoly even when small sellers remain.

Natural monopoly does not mean a state-owned firm, a patent holder or any market with one current seller. Its defining reason is the long-run cost structure relative to market demand.

Classify a market by features, not by one headline

Structure Sellers/buyers Product Entry/exit Information and conduct
Perfect competition Many small buyers and sellers Homogeneous Free Perfect information; firms are price takers
Monopolistic competition Many firms Differentiated close substitutes Relatively free Imperfect information/branding; limited price power and non-price competition
Oligopoly Few significant firms; concentration high Homogeneous or differentiated Significant barriers Mutual interdependence, uncertainty, strategic price/non-price conduct
Monopoly One dominant seller in the defined market No close substitute within that market High barriers Faces market demand; price maker constrained by demand, regulation and potential entry
Monopsony buyer case One dominant buyer faces many sellers Input/product may be similar Buyer-side alternatives limited Buyer can influence the purchase price/terms

Use all four syllabus dimensions: number of buyers and sellers, differentiation, freedom of entry and information. Then infer conduct. Many wheat farms with identical output and a market price approach perfect competition; a few branded networks with high start-up cost and an 85% five-firm share indicate oligopoly.

Free entry tends to remove supernormal profit in long-run perfect and monopolistic competition. Product differentiation remains in monopolistic competition, so its firm faces a downward-sloping demand curve even in long-run normal profit.

Mutual interdependence is the defining oligopoly feature: a price, advertising or product decision changes rivals' incentives, and their responses feed back to the first firm.

The number of firms alone is insufficient. A price maker cannot choose price and quantity independently: its demand curve, substitutes, rivals and potential entrants constrain the available combinations.

Barriers restrict entry or make exit costly

A barrier to entry raises the difficulty or expected cost of a potential entrant competing successfully. A barrier to exit makes leaving costly; the most important exit barriers are sunk costs that cannot be recovered.

Syllabus class Mechanism Examples
Legal Exclusive rights or permission restrict supply patent, licence, regulation, copyright
Market Incumbent relationships or strategy weaken entrant demand/access brand loyalty, advertising, network effects, exclusive distribution, limit pricing
Cost Entrant must bear a cost disadvantage or large efficient scale economies of scale/MES relative to demand, cheaper incumbent finance/input terms, high R&D/start-up cost
Physical A scarce essential asset or infrastructure cannot readily be duplicated raw-material control, network capacity, sites, specialised infrastructure

Specialised machinery with little resale value, long contracts and redundancy liabilities can trap resources in a market. High sunk entry cost therefore also weakens hit-and-run entry and reduces contestability.

A large cost is a strong barrier when entrants cannot recover it, cannot finance it on comparable terms or must enter near MES while total demand is limited. Low capital-asset commitment and recoverable assets reduce the barrier.

Fixed cost is not automatically sunk: a building or machine may be resold. High incumbent profit is an outcome, not itself a barrier, and competition also depends on differentiation, information and conduct.

Use one performance rulebook across different market structures

For a profit-maximising firm, locate output where MR=MC and MC is rising, then read price from AR/demand and profit from (AR-AC)×Q. Structure changes AR/MR, entry and strategic response—not this core method.

Structure Revenue and output Short-run profit Long-run tendency
Perfect competition AR=MR=P horizontal; firm chooses P=MC Supernormal, normal or subnormal Entry/exit gives P=MC=min AC and normal profit
Monopolistic competition Downward AR, MR below; MR=MC Any profit position Entry/exit shifts firm demand until AR tangential to AC: normal profit, P>MC and excess capacity
Monopoly/natural monopoly Market AR slopes down, MR below; MR=MC then price from AR Any position Entry barriers can preserve supernormal profit; natural monopoly LRAC may still be falling
Oligopoly Revenue depends on rivals; kinked demand can create discontinuous MR Any position Barriers may preserve supernormal profit; conduct may be competitive or collusive
Decision Rule
Short-run operate Produce at MR=MC if AR/P covers AVC; if AVC≤P<ATC, cover variable cost and part of fixed cost despite a loss
Short-run shutdown If maximum attainable AR/P is below minimum AVC
Long-run remain Revenue must cover all costs: AR/P≥AC; exit if it cannot
Perfectly competitive firm supply Rising MC above minimum AVC is the short-run supply curve; above minimum AC is the long-run firm supply range
Market supply in perfect competition Horizontal sum of individual firms' supply; no unique firm supply curve under imperfect competition because price and output depend on demand
Performance test Condition and interpretation
Allocative efficiency P=MC: value of the last unit equals opportunity cost
Productive efficiency Output at minimum AC; monopolistic competition has excess capacity in long-run equilibrium
Dynamic efficiency Innovation lowers future cost or improves products; supernormal profit can finance it but does not guarantee it
X-efficiency Actual cost is on the lowest feasible cost curve; weak competitive pressure can allow slack, poor monitoring or excess input

A perfectly contestable market has free, rapid entry and exit with no sunk-cost disadvantage, so credible hit-and-run entry constrains even a monopoly or oligopoly. Potential competition can force lower/limit prices, normal profit and cost discipline. Few incumbent firms does not imply low contestability; high sunk costs do.

Price competition includes price cuts and limit pricing. Non-price competition includes quality, advertising, branding, service and innovation; it may increase demand/differentiation but adds cost and can become a market barrier. In a non-collusive oligopoly, rivals may match price cuts but not price rises, producing a kinked demand curve and price rigidity—not a proof that price never changes.

Collusion coordinates price/output to raise joint profit and is easier with few firms, similar costs/products, stable demand, high entry barriers and observable conduct. Differentiation, unstable demand, secret discounts, many firms and legal penalties make it harder. Collusion can raise price, restrict output and reduce allocative/X-efficiency, though scale or investment claims require evidence.

For a two-player pay-off matrix, read each firm's best response for every rival action. A dominant strategy gives the higher payoff regardless of the rival. The Nash equilibrium is the cell where both are best responding; it can give each less than mutual cooperation because each has an incentive to undercut or defect. Repetition, monitoring and punishment may sustain collusion, but cheating remains attractive.

Do not rank structures from labels alone. Compare price/output, scale, innovation, information, regulation, time horizon and potential entry. Monopoly can exploit economies or innovate yet restrict output; competition can discipline cost yet duplicate fixed cost or weaken R&D funding.

A concentration ratio sums the largest n market shares

CR_n = \sum_{i=1}^{n} s_i = \frac{\text{sales of the largest }n\text{ firms}}{\text{total market sales}}\times 100

Define the same product, geographic area, period and sales measure; rank firms from largest to smallest; add the largest n shares. If raw sales are supplied, divide their sum by total market sales before multiplying by 100.

Shares of 32%, 26%, 22%, 10% and 5% give CR4=32+26+22+10=90%, suggesting a highly concentrated, likely oligopolistic market. If the largest four later sum to 71.1%, CR4 has fallen by 18.9 percentage points—even if individual membership changes.

A higher ratio means a larger share is held by the leading firms and may signal greater market power or interdependence. A falling CR3 or CR4 indicates reduced concentration on that measure, not necessarily falling total sales or profits.

CR4=25% means the largest four together hold 25%, not 25% each. A ratio does not prove prices, profit, collusion or low contestability and hides the distribution within the top group, smaller firms, imports, potential entry and errors in market definition.