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Cambridge International AS & A Level Business (9609)

1. Business and its environment

2. Human resource management

3.1 The nature of marketing

3.2 Market research

3.3 The marketing mix

3.3.1—Marketing mix elements

3.3.2—Product

3.3.3—Product portfolio analysis

3.3.4—Pricing methods

3.3.5—Promotion methods

3.3.6—Place and distribution

4. Operations management

5. Finance and accounting

A-Level/CAIE/Business//AS/Concept/3. Marketing/3.3 The marketing mix/3.3.3—Product portfolio analysis

3. Marketing

Syllabus: 9609–2026–2027
Section: 3
Level: AS

Exam analysis

Most tested topics

The nature of marketing
Market research
The marketing mix