Question 1(i)
Introduced in 1935, Inca Kola is a yellow-gold coloured, fizzy, soft drink that is popular all over Peru. By 1995, Inca Kola had grown to become a strong competitor
of Coca-Cola. Inca Kola had a 32.9\% market share compared to Coca-Cola's 32.0\% in Peru.
By 2014, Coca-Cola owned 48.5\% of Inca Kola shares.
With reference to the data above and your knowledge of economics, analyse the possible reasons for Coca-Cola purchasing shares in Inca Kola.