Edexcel IGCSE Business Studies 4.2.1 Importance of Marketing Topic Practice

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Pearson Edexcel International GCSE Business Studies

1 - Business activity and influences on business

1.1 Business objectives

1.2 Types of organisations

1.3 Classification of businesses

1.4 Decisions on location

1.5 Business and the international economy

1.6 Government objectives and policies

1.7 External factors

1.8 What makes a business successful?

2 - People in Business

2.1 Internal and external communication

2.2 Recruitment and selection process

2.4 Motivation and rewards

2.5 Organisation structure and employees

3 - Business finance

3.1 Business finance – sources

3.2 Cash flow forecasting

3.3 Costs and break-even analysis

3.4 Financial documents

3.5 Accounts analysis

4.1 Market research

4.2.1 Importance of marketing

4.2.2 Responding to changes in the market

4.2.3 Market segmentation

4.3 The marketing mix

5 - Business operations

5.1 Economies and diseconomies of scale

5.3 Factors of production

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