Question 2(a)
[Maximum number: 1]
State one reason why Starbucks should have good communication with its customers.
Edexcel IGCSE Business Studies 2.1.1 communication in business
Practise business communication by choosing suitable methods and judging how messages affect employees, customers or bookings.
How this is tested
- Choose a suitable communication method for the audience, message and business context.
- Explain how good customer communication can support repeat sales or bookings.
- Evaluate benefits and limits of internal and external communication in a case.